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DIGITAL MARKETING NEWS
Leveraging Email for Lead Generation

Email has long been considered a primary tool for customer retention, but it’s actually an equally powerful tool for lead generation as well.  Beyond cultivating new leads from your existing email database, strategic placement of calls-to-action for email sign-up can be a very effective way to encourage dialog in order to engage potential prospects. The overall [...]
Leveraging SMS for Lead Generation

The nature of SMS as a mobile response mechanism lends itself perfectly to lead generation, but doing so effectively requires careful consideration, detailed planning, a dose of creativity and strict adherence to best practices and privacy-based regulation. The key to leveraging SMS for lead generation is to first identify your audience and then create incentivized campaigns [...]
Leveraging Social Media for Lead Generation

A recent survey revealed that 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, indicating an enormous and unique opportunity for lead generation.  Using the “inbound” nature of social media gives your brand a distinct advantage over traditional [...]
Zen and the Art of Lead Gen

Master Mobile Marketing to Generate Demand Why?  Because if you generate the right demand, you’ll generate the right leads.  When you think of growing your business, you typically think about sales.  It doesn’t matter what type of industry you’re in, sales is king!  The question, really, is “How do you generate leads that ultimately convert to [...]
MMA Gearing Up For Global Mobile Marketing Awards

The good folks at the MMA (Mobile Marketing Association) have issued a friendly reminder to those of us in the world of mobile marketing. Less than one month now remains to submit nominations for the top honors to be bestowed within the mobile marketing industry. For the sixth consecutive year, the Mobile Marketing Association is preparing the [...]
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